FRACTIONAL CHIEF SOCIAL MEDIA STRATEGIST LinkedIn & Instagram Specialist
YOUR EXPERTISE IS IMPRESSIVE.YOUR SOCIAL MEDIA SHOULD BE TOO.
I partner with in-house B2B marketing teams in Science, Technology and Specialist Services
to build brand authority through clearer strategy and more engaging social media.
10 YEARS IN B2B SOCIAL STRATEGY, CONTENT CREATION, AND COMMUNITY ENGAGEMENT
INTERNATIONAL MARKET EXPERIENCE ACROSS EUROPE AND SOUTHEAST ASIA
Results-oriented strategy balanced with analytical thinking and creative execution
Trusted by global B2B and B2B2C science and technical brands
FLUENT IN ENGLISH, PROFICIENT IN SPANISH, AND BASIC CATALAN
EXCEPTIONAL
REPUTATIONS,
STRUGGLING
ONLINE.
You've spent years building a reputation on expertise, innovation and exceptional work. But is your social media doing it justice?
Great ideas get stuck in the planning stage, technical knowledge gets lost in jargon, and valuable insights get buried beneath generic content or AI slop. Social media becomes another task on an already full plate. Without a clear strategy or the right processes in place, teams are left second-guessing decisions, chasing trends and struggling to turn all that expertise into meaningful results. Building authority doesn't have to mean being boring. You can still educate and nurture your audience with content that captures attention, sparks conversations and makes people remember your brand. The problem isn't a lack of expertise or ideas. It's a lack of clear strategy, direction and processes to bring them to life
- NO CLEAR STRATEGIC DIRECTION
- TECHNICAL EXPERTISE LOST IN TRANSLATION
- CONTENT WITHOUT THE EXPECTED IMPACT
- GENERIC, OFF-BRAND AI CONTENT
- TEAMS SECOND-GUESSING THEIR DECISIONS
- GUESSWORK INSTEAD OF DATA-LED DECISIONS
YOUR FRACTIONAL CHIEF SOCIAL MEDIA STRATEGIST
Working as an embedded extension of your marketing team, I bring 10 years of senior-level social media expertise without the full-time hire. Through strategic diagnosis, consultancy, collaborative content creation and hands-on training, I help B2B marketing teams identify what's holding their social media back, strengthen their strategy and build the skills to grow brand authority on LinkedIn and Instagram. Every recommendation is backed by insight, not opinion. Together, we'll uncover what's working, what isn't and where your biggest opportunities lie, so your team knows exactly what to prioritise and why. The result? A more confident, capable marketing team with clearer direction, stronger processes and social media that builds brand authority worthy of your expertise.
J WONG CREATIONS SERVICES
A structured approach to transforming technical authority into social influence.
SOCIAL STRATEGY ROADMAP | £399
≈ €465 · $535 · billed in GBP
Walk away with confidence in your social media direction, clear priorities for your team, and a strategy built to strengthen your authority and support your wider business goals, rather than simply filling a content calendar.
Through a focused 90-minute deep dive, we'll talk through your commercial goals, audience and marketing priorities, bringing an expert outside perspective to what's working, what's holding you back and where your biggest opportunities lie.
You'll receive a tailored Social Strategy Roadmap with practical recommendations, a clear path forward, and the reasoning behind every decision, so your team knows exactly what to prioritise and why.
SOCIAL AUTHORITY ENGINE
LET’S BUILD THE SYSTEMS YOUR MARKETING TEAM ACTUALLY NEEDS FOR SOCIAL MEDIA.
Content isn't the strategy... it's the execution of one.
The Social Authority Engine brings your strategy to life through structured systems, purposeful content, repeatable workflows, and in-house training. Instead of reinventing your social media every month, your team has a clear process for creating communication that consistently reflects your expertise.
Please note: No implementation begins without the SSR. Every Social Authority Engine starts with Step 1: the Social Strategy Roadmap, ensuring your implementation is tailored to your business goals, team capacity, and commercial priorities before a single piece of content is created.
Delivery & Expenses: Services are delivered primarily remotely, with hybrid collaboration and on-site production available depending on your location and project requirements. Standard expenses are included, while any additional travel or specialist production costs are quoted separately following your Social Strategy Roadmap.
SOCIAL CORE
1 MONTH CONTRACT | 1–2 TEAM INTENSIVE DAYS | PRIMARILY REMOTE
Perfect for lean marketing teams and straightforward decision-making.
Following your Social Strategy Roadmap, we'll implement the highest-priority work needed to establish clear direction, strengthen your processes and get your social media moving forward.
May include setting up or refining your social profiles, creating your Canva Brand Kit, developing content pillars, designing reusable templates, establishing workflows, building a strategy, developing a content calendar, creating initial content, developing a custom AI Content Assistant or training your team, depending on your Roadmap priorities.
Team intensives are dedicated sessions for content capture, collaboration, training and approvals, with the exact scope and deliverables tailored to your needs, based on your Social Strategy Roadmap.
£2,950
≈ €3,420 · $3,950 · billed in GBP
THE COST OF YOUR SOCIAL STRATEGY ROADMAP IS DEDUCTED FROM THIS PRICE.
Start with your Social Strategy RoadmapSOCIAL CATALYST
3 MONTH CONTRACT | 1-2 TEAM INTENSIVE DAYS PER MONTH | REMOTE OR HYBRID
Our most popular option, perfect for established marketing teams requiring more collaboration, creative development, and multiple stages of approval.
Following your Social Strategy Roadmap, we'll bring your strategic priorities to life with more time for content creation, creative refinement, process development and stakeholder feedback.
May include everything from Social Core, alongside more advanced content formats, expanded design systems, additional content creation, expanded team training and further implementation depending on your Roadmap priorities.
Team intensives are dedicated sessions for content capture, collaboration, training and approvals, with the exact scope and deliverables tailored to your needs, based on your Social Strategy Roadmap.
£5,550
≈ €6,440 · $7,440 · billed in GBP
THE COST OF YOUR SOCIAL STRATEGY ROADMAP IS DEDUCTED FROM THIS PRICE.
Start with your Social Strategy RoadmapSOCIAL COMMAND
3 MONTH CONTRACT | BESPOKE TEAM INTENSIVES & ON-SITE PRODUCTION
Designed for larger organisations with multiple stakeholders, complex approval processes and more extensive content production requirements.
Following your Social Strategy Roadmap, we'll build the strategic foundations, capture your expertise and transform it into a cohesive content library, supported by the workflows and processes your team needs to put it into action.
May include everything from Social Catalyst, alongside on-site photography and videography, expert interviews, larger content libraries, bespoke workflows, cross-team collaboration, social media workshops and employee advocacy programs, depending on your Roadmap priorities.
Team intensives are dedicated sessions for content capture, collaboration, training and approvals, with the exact scope and deliverables tailored to your needs, based on your Social Strategy Roadmap.
£9,550
≈ €11,080 · $12,800 · billed in GBP
THE COST OF YOUR SOCIAL STRATEGY ROADMAP IS DEDUCTED FROM THIS PRICE.
Start with your Social Strategy Roadmap
TURNING COMPLEX COSMETIC SCIENCE INTO MEANINGFUL SOCIAL MEDIA
How a four-year embedded partnership helped Provital build a scalable LinkedIn strategy that reflects the authority they've spent decades earning.
B2B & TECHNICAL BRANDS I'VE WORKED WITH
Trusted By Innovators
HI I'M JANEY WONG
I never planned to build a career in social media. I fell into it by accident a decade ago, and somewhere along the way I became completely obsessed with the challenge of translating complex expertise into communication people genuinely connect with. I'm a sucker for science, technology, and technical industries because I love learning.
Every client gives me the chance to step into a new world, understand how it works, and tell stories that help people understand industries that might otherwise seem completely unrelatable. That's the part I never tire of: helping people learn something new through fun and engaging content.
WHY I LOVE WHAT I DO.
Social media moves fast, and that's exactly why I love it.
Algorithms evolve, platforms change, and audience behaviour never stands still. While many people find that exhausting, I adore the challenge. Staying ahead of those shifts allows me to build strategies based on data, testing, and continuous refinement, giving my clients the confidence that every recommendation has a purpose. I love to be kept on my toes.
Supporting Technical Brands
CLIENT SATISFACTION
Industry Focus
At heart, I'm both an artist and a strategist. I'm a professional photographer, an avid writer, and someone who's happiest creating, whether that's behind a camera, designing in Canva, or building detailed reporting dashboards. I genuinely believe the best marketing happens when creativity and data work hand in hand, and that's exactly how I approach every project.
Clients often tell me I'm easy to work with because I balance professionalism with personality. Don't be surprised if I turn up to a meeting in a full suit, then crack a joke five minutes later. I love working with established corporate companies, but I don't believe professionalism has to be stiff. The best partnerships are built on trust, curiosity, and genuinely enjoying the people you work with.
I've lived in Spain and Vietnam, speak English and Spanish, and have spent nearly a decade working with international teams. Those experiences have shaped the way I communicate and collaborate, but at the heart of it all, I'm simply someone who loves learning complicated things and making them easier for other people to understand. I'm an avid hobbyist! Outside of work you'll usually find me reading, writing, singing, rapping, playing hockey, football, or dancing, and planning my next adventure. I'm also obsessed with fashion and my next goal is to design my own clothing brand.
